Silverlake Automotive Recycling, a company registered in England under company registration number 00624778, whose registered office is at Silverlake Garage (Motor Salvage) Ltd, Row Ash, Botley Road, Shedfield, Southampton, Hampshire SO32 2HL (‘the Company’) takes data protection seriously and we are committed to protecting your personal information.
This policy explains what information we gather about you, what we use that information for, and who we give that information to. It also sets out your rights in relation to your information, how long we keep it, and who you can contact to find out more.
It is our policy to collect only the minimum information required from you. If you believe we have collected excessive information about you, please contact us to raise any concerns you may have.
Although you do not have to provide any of your personal information to us, if we ask you to do so and you refuse, we may be unable to provide you with the information, goods or services you want from us.
Personal information is anything that enables you to be identified or identifiable, such as your:
Your personal information is sometimes called ‘personal data’. We collectively refer to handling, collecting, protecting or storing your personal information as ‘processing’.
Below are just some examples of how you may provide personal information to us:
When you provide personal information to us, we may use it for any of the purposes described below or as stated at the point we collect it from you (or as may obvious to you from the context of collection), including:
We do not collect personally identifying information for sale to third parties.
We rely on one or more of the following processing conditions:
We have implemented generally accepted standards of technology and operational security in order to protect personally identifiable information from loss, misuse, alteration or destruction.
Only authorised persons are provided access to personally identifiable information we have collected, and such individuals have agreed to maintain the confidentiality of this information.
Although we use appropriate security measures once we have received your personal data, the transmission of data over the internet (including by e-mail) is never completely secure.
We endeavour to protect personal data, but we cannot guarantee the security of data transmitted to or by us.
We may transfer, share or disclose the personal data we collect from you to third parties (other organisations or individuals) for:
Typically, we may share your personal data with the following:
We may also disclose personal information to third parties under the following circumstances:
We may also disclose your personal information to law enforcement, regulatory and other government agencies and other third parties, as required by and/or in accordance with applicable law or regulation.
Your personal information will not be transferred by us outside the UK or the European Economic Area.
We will retain your personal information only for as long as we need it, given the purposes for which it was collected, or as required to do so by law.
Normally, this means we will retain your personal information for three years. For more information please contact us.
Where we are legally required to obtain your consent to provide you with marketing materials, we will only provide you with such marketing materials if you have provided consent for us to do so.
If you opt into any subscriptions you will receive emails known as newsletters. If you want to unsubscribe from any subscriptions, you should look for and follow the instructions we will provided in the relevant communications to you.
If you choose to unsubscribe from any or all mailings, we may retain information sufficient to identify you so that we can honour your request.
You have certain rights in relation to the personal information we hold about you. In particular, you have the right to:
We will not use your personal information for automated decision making or profiling.
We do not intend to collect special category (also known as sensitive) personal information through our website (unless we are legally required to do so). Examples of special category information are: race or ethnic origin; political opinions; religious or philosophical beliefs; trade union membership; physical or mental health; genetic data; biometric data; sexual life or sexual orientation; and criminal records.
We ask that you do not provide us with special category personal information when using our website.
A cookie is a small text file that a website saves on your computer or mobile device when you visit the site. It enables the website to remember your actions and preferences (such as login, language, font size and other display preferences) over a period of time, so you don’t have to keep re-entering them whenever you come back to the site or browse from one page to another.
A persistent cookie - remains on a computer, unless it expires or the cookie cache is cleared. It tracks visitors. Metrics associated with the Google __utma cookie include: first visit (unique visit), last visit (returning visit). This also includes Days and Visits to purchase calculations which afford ecommerce websites with data intelligence around purchasing sales funnels.
These cookies work in tandem to calculate visit length. Google __utmb cookie demarks the exact arrival time, then Google __utmc registers the precise exit time of the user. Because __utmb counts entrance visits, it is a session cookie, and expires at the end of the session, eg when the user leaves the page. A timestamp of 30 minutes must pass before Google cookie __utmc expires. Given __utmc cannot tell if a browser or website session ends. Therefore, if no new page view is recorded in 30 minutes the cookie is expired. This is a standard 'grace period' in web analytics. Ominture and WebTrends, among many others, follow the same procedure.
Cookie __utmz monitors the HTTP referrer and notes where a visitor arrived from, with the referrer siloed into type (Search engine (organic or cpc), direct, social and unaccounted). From the HTTP referrer the __utmz cookie also registers what keyword generated the visit, plus geolocation data. This cookie lasts six months. In tracking terms this cookie is perhaps the most important as it will tell you about your traffic and help with conversion information such as what source/medium/keyword to attribute for a Goal Conversion.
__utmv cookie lasts ‘forever’. It is a persistent cookie that is used for segmentation and data experimentation. The __utmv cookie improves cookie targeting capabilities.
From time to time, we use Google AdWords Remarketing to advertise Silverlake Automotive Recycling across the internet. AdWords remarketing will display relevant ads tailored to you, based on what parts of the Silverlake website you have viewed, by placing a cookie on your machine. This cookie does not in any way identify you or give access to your computer. The cookie is used to say ‘This person visited this page, so show them ads relating to that page.’ Google AdWords Remarketing allows us to tailor our marketing to better suit your needs and only display ads that are relevant to you.’
This cookie is placed by Facebook. It enables Silverlake to measure, optimise and build audiences for advertising campaigns served on Facebook. In particular, it enables Silverlake to see how our users move between devices when accessing the Silverlake website and Facebook to ensure that Silverlake’s Facebook advertising is seen by our users most likely to be interested in such advertising, by analysing which content a user has viewed and interacted with on the Silverlake website. For further information about the Facebook Pixel please see https://en-gb.facebook.com/business/help/651294705016616
You can control and/or delete cookies as you wish – for details, see http://www.aboutcookies.org.uk/managing-cookies. You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some services and functionalities may not work.
If you have any questions or complaints about the way your personal information is processed by us, or would like to exercise one of your rights set out above, please contact us by one of the following means:
Email: our Data Protection Officer at NBrown@silverlake.co.uk
Post: Silverlake Automotive Recycling, Silverlake Garage, Row Ash, Botley Road, Sheffield, Southampton SO32 2HL
You also have the right to lodge a complaint with your local data protection regulator, which in the UK is the Information Commissioner’s Office (ICO). The ICO can be contacted by the following means:
Telephone: 0303 123 1113 (local rate – calls to this number cost the same as calls to a normal home or business landline)
Post: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF